North West Shows Off a Fake Bridge Piercing, Black Grills and a 106-Carat Diamond Pendant in Viral TikTok Videos

4 January 2025

North West in her Jan. 3 TikTok videos. Credit : Kim and North/TikTok (2)

Fashion and luxury collided with youthful bravado on social media this weekend as North West, the 12-year-old daughter of Kim Kardashian and Kanye West, took to TikTok and turned heads with a daring new look that mixed edgy style with dazzling bling, showcasing what appeared to be a bridge nose piercing, black dental grills and an eye-catching 106-carat custom diamond pendant gifted by her mother, a combination that captivated viewers and sparked widespread conversation online.

In a series of clips posted on January 3 to the Kim and North TikTok account the tween influencer danced, lip-synced and posed alongside a friend, both sporting a cluster of silver ball-shaped facial adornments while North wore the oversized diamond skull pendant hanging from a chunky chain, bringing an unexpected marriage of luxury jewelry and street-style flair to her performance. Viewers immediately noticed her bold choices, from the faux bridge piercing, a horizontal ornament across the bridge of her nose that matched her friend’s look to the blackened grills on her teeth that added a fierce edge to her expressive style.

The 106-carat diamond pendant itself was one of the most talked-about elements of her outfit. The massive piece was a Christmas gift from Kim Kardashian and was custom-made by celeb jeweler Alex Moss New York, encrusted entirely with natural diamonds, with a cartoon-style skull and North’s name engraved on the back, making it deeply personal as well as astonishingly extravagant. Alongside the pendant, North also received a matching Italian leather spike bracelet encrusted with nearly 23 carats of VVS white diamonds as part of the holiday gifting experience, affirming her place in the Kardashian family’s tradition of high-end, custom jewelry. North even played an active role in the design process, working with the designer to create accessories that resonated with her own creative sensibilities.

For some observers, the videos offered yet another glimpse into North’s evolving personal style, which has increasingly reflected a blend of couture, street fashion and theatrical self-expression. In recent months she has sported bold ensembles including a Balenciaga jersey, pleated mini skirt, tights and fuzzy boots paired with spiky cuff bracelets and a black shoulder bag and topped off her look with long, vibrant blue hair that has become a signature part of her Instagram and TikTok identity. These aesthetic choices have drawn both praise and criticism, with some social media users marveling at her confidence and creativity while others debate the appropriateness of such intense fashion statements for someone so young.

North’s relationship with fashion is hardly accidental; her mother Kim Kardashian has publicly celebrated her daughter’s “unique” style and creative instincts, describing her confidence in facing critics and her ability to introduce her to new trends. In an October podcast appearance Kardashian explained that North isn’t easily shaken by negative comments about her looks, whether it’s blue hair or avant-garde accessories, and that she teaches her mother a lot about fashion and self-expression. That dynamic mother and daughter influencing each other’s style has been a recurring theme in how the Kardashian-West family is depicted in media and on social platforms.

Criticism has followed some of North’s more attention-grabbing moments, particularly among parenting commentators who argue that such displays are provocative for a preteen. Nevertheless, North and her team seem unbothered by the pushback, continuing to share videos that reflect a playful and curated version of youth culture through the lens of high fashion and celebrity. In earlier months, she also embraced other distinctive looks, including a daring corset outfit and real finger dermal piercings that added to her reputation as a young trendsetter unafraid to test boundaries. Her fans appear to be split between admiration for her boldness and concern over the influence such images might have on broader young audiences, a tension that often accompanies viral youth fashion moments on social media.

The jewelry, designed by Alex Moss New York, follows a lineage of standout pieces created by the jeweler for high-profile clients before North’s turn in the spotlight. Moss has worked with a star-studded roster including A$AP Rocky, Hailey Bieber, Tyler, The Creator and Madonna, and his collaboration with North on the sketch of the skull pendant and spike bracelet demonstrates how custom accessory design is becoming a medium for personal storytelling and celebrity branding alike. The involvement of a youth figure in co-designing luxury jewelry underscores fashion’s ongoing evolution, where traditional luxury houses and bespoke designers are increasingly engaging with the tastes and voices of a younger generation.

Social media reactions to the videos were swift and varied. Some viewers praised North’s confidence and commitment to self-expression, while others voiced concern over the conspicuous display of wealth and the emphasis on dramatic aesthetic choices at such a young age. The diamond pendant in particular was a focal point of discussion, with commentators noting both its staggering size and the broader cultural conversations it ignites about wealth, youth and visibility in the digital age. Regardless of the mixed response, the videos have garnered millions of views and contributed to North’s growing presence as a fashion figure in her own right, a presence that continues to evolve with each new post.

In the end, North West’s latest TikTok moment may be remembered as much for its bold stylistic statements as for the way it highlights contemporary celebrity culture, where even preteens can shape trends, engage with sophisticated design processes and spark public debate about fashion, identity and digital self-presentation. Whether seen as audacious, inspiring or controversial, her 106-carat pendant and bridge piercing moment has undeniably captured the attention of audiences at the start of 2026, setting the tone for what may be a year full of expressive style moments from one of pop culture’s most watched young personalities.