Ludacris to Headline FreeWheel Beach Concert at Cannes Lions 2025
- Jun 7, 2025
- 2 min read
6 June 2025
Grammy-winning rapper and actor Ludacris is set to headline the highly anticipated FreeWheel Beach Concert at the 2025 Cannes Lions International Festival of Creativity. The exclusive event, hosted by NBCUniversal in partnership with FreeWheel, will take place on Wednesday, June 18, at Plage Goéland on the iconic Boulevard de la Croisette in Cannes, France.
The FreeWheel Beach Concert serves as the grand finale to a full day of programming by NBCUniversal and FreeWheel, featuring industry leaders and celebrities discussing the future of media, advertising, and entertainment. The day's events will include appearances by notable figures such as Jimmy Fallon, Savannah Guthrie, and Bowen Yang, who will bring the power of live programming to life on the Croisette.
Doors for the invite-only concert will open at 8 p.m. local time, offering guests an evening of music and celebration under the stars. Before Ludacris takes the stage, attendees will enjoy performances by DJ Namasthy and a special guest DJ set by "Summer House" star Kyle Cooke.
Ludacris, born Christopher Brian Bridges, has made a significant impact in both the music and film industries. He gained fame with hits like "Stand Up," "Money Maker," and "Act a Fool," and has won multiple Grammy Awards throughout his career. In addition to his music, Ludacris is well-known for his role as Tej Parker in the "Fast & Furious" film franchise, which has solidified his status as a global entertainment icon.
His performance at the FreeWheel Beach Concert is expected to feature a mix of his classic hits and newer material, providing a dynamic and engaging experience for attendees. As a prominent member of the Comcast NBCUniversal family through his involvement in the "Fast & Furious" series, Ludacris's participation underscores the company's commitment to bringing fans and brands closer together.
The FreeWheel Beach at Cannes Lions has become a central gathering place for industry professionals to explore recent advancements, predict future trends in advertising, and engage in meaningful discussions. From June 16 to June 19, 2025, the beach will host a series of events, including breakfast buffets, lunch sessions, happy hours, and panels featuring global experts discussing the power of premium video in driving business results.
Attendees will have the opportunity to hear from leaders across the industry as they discuss the future of TV, the impact of streaming, and the evolving landscape of advertising. The beach setting provides a relaxed yet stimulating environment for networking, learning, and collaboration.
As the Cannes Lions Festival continues to be a premier event for the creative and marketing industries, the inclusion of high-profile performances like Ludacris's adds an exciting dimension to the experience. The FreeWheel Beach Concert promises to be a memorable evening, blending entertainment with the festival's spirit of innovation and creativity.
Comments