Hailey Bieber and Selena Gomez's Instagram Unfollow Sparks Feud Fears All Over Again

20 June 2025

Selena Gomez and Hailey Bieber at the Academy Museum Gala.Tyrell Hampton / Academy Museum Gala

Hailey Bieber and Selena Gomez are once again at the center of social media buzz following what appeared to be a mutual unfollow on Instagram on June 19. This unexpected move reignited speculation about lingering tensions between the two pop culture figures, primarily stemming from their shared connection to Justin Bieber.

Their public friendship had appeared solid when Hailey and Selena, after years of on-and-off online animosity, began following each other in 2023. They even posed for smiling photos together in October of that year and exchanged public support in moments of crisis. Selena stood up for Hailey when the latter received death threats, urging fans to be kinder. Hailey reciprocated by liking Selena’s engagement announcement with fiancé Benny Blanco months later.

But fans noticed Thursday that both women no longer follow each other, sparking whispers that one may have blocked the other or deliberately ended the digital relationship. The move has left followers wondering whether this was a coordinated decision or a move made in response to some behind-the-scenes tension.

The complicated triangle between Selena, Hailey, and Justin dates back to 2010. Selena and Justin’s on-again, off-again relationship lasted through 2018. Justin married Hailey later that year, inflaming some fans' speculation and creating lingering comparisons online.

In recent years, the duo appeared to bury the hatchet. Their public unity peaked during the Academy Museum gala, and more moments of apparent genuine camaraderie followed. But the June 19 unfollow move hints that this truce may have been short-lived.

No official comment has come from either party or their representatives. Speculation about Justin Bieber’s latest behavior, ranging from cryptic social media activity to rumors of marital strain adds fuel to the rumor mill. Some fans suggest that Selena might be using the unfollow to distance herself from drama, while others are questioning whether unseen tensions are escalating.

Fans were quick to react online. Some cheered, calling the move a long-overdue distancing. Others were disappointed, lamenting that the duo once seen as emblematic of healing and kindness are evidently drifting apart again. Many speculated that Justin may be the catalyst behind the digital rift .

The unfollow calls into question the meaning of social media gestures in celebrity relationships. Are follows and likes a sign of solidarity, or just recognition of public image? What does an unfollow signal in 2025’s hyper-public social media age?

What is clear is this: the quiet Instagram move has reignited a narrative that seemed to be cooling down. Selena and Hailey’s relationship dynamics publicly or privately will remain under intense scrutiny as fans and insiders attempt to read deeper into every digital cue.

The next chapter is uncertain. Will one break the silence? Will reposts, replies, or news from Justin’s camp clarify what’s been hinted at? Or will followers be left to fill in the blanks?

In a digital era where online connection or disconnection can broadcast volumes without a word, this Instagram unfollow is louder than any headline. And for Selena, Hailey, and their global audience, it could mean another season of speculation in a story far from over.