Cardi B Turns Her Baby Son’s Umbilical Cord into a Gold Heart-Shaped Keepsake

24 November 2025

Cardi B and her son; Cardi B's umbilical cord jewelry. Credit : Cardi B/Instagram; mommymadeencapsulation/Instagram

Grammy-winning rapper Cardi B commemorated the birth of her fourth child, and first with NFL star Stefon Diggs, with an extraordinarily personal piece of jewelry, she commissioned a gold-dipped heart-shaped keepsake made from her newborn son’s umbilical cord.

Born on November 4, 2025, the baby boy made his debut in an Instagram post from Cardi, who shared a carousel of images showing the little one in New England Patriots attire, a nod to Diggs’ team affiliation. Alongside this, Cardi revealed what she described as a tribute to both birth and bond: the cord keepsake, created by specialist company Mommy Made Encapsulation. Their Umbilical Cord Keepsake service involves dehydrating the cord tissue, shaping it into a heart form and then plating it in gold chrome.

The bespoke piece sits at the intersection of motherhood, ritual and luxury accessory. The company notes on its website that their heart-shaped keepsake is “your baby’s umbilical cord dehydrated in the shape of a heart, and then dipped in gold chrome.” The service is offered as an add-on to their core placenta-related offerings. In Cardi's case the total spending has been reported around US$615 for the cord keepsake plus associated services.

In her announcement Cardi’s tone is soft, celebratory and deeply symbolic. She drew a line from the earliest days of her son’s life right through to this physical symbol. The piece is more than ornamentation, she framed it as a vessel of memory: “Where her journey started, turned into a keepsake she’ll treasure forever,” a caption from the provider reads.

The choice to transform the umbilical cord into an heirloom invites reflection on how motherhood and public identity intertwine. For Cardi, a figure known for bold, high-visibility statements in music, style and personal branding, this gesture is both intimate and performative. It acknowledges a moment of life, birth, connection, legacy and makes it wearable. At the same time the visibility of the act plays to the audience she maintains: fans who follow her life closely and appreciate authentic glimpses into her domestic world.

Yet the decision has not been without response. Online commentary is mixed, some viewers find the process deeply meaningful, others are unsettled by the graphic nature of preserving biological material in this way. A video shared by the company documenting the crafting process drew comments ranging from praise to discomfort.

The context of the broader birth narrative is also significant. Cardi shares three older children, Kulture, Wave and Blossom with her ex-husband Offset, and this new arrival marks her first with Stefon Diggs. The move into partnership, fatherhood, expansion of her family unit and integration of football-life imagery in the announcement (via the Patriots onesie) signal a new chapter. The cord keepsake, thus, functions as a marker of this chapter.

What it hints at is the layering of personal life with brand life. Cardi’s public presence operates simultaneously as pop-star artistry, social-media content and cultural commentary. The gold cord keepsake is itself content: the photos, the announcement, the symbolism. It feeds into the narrative of Cardi’s evolution from chart-topping artist to mother to brand-owner of her own story.

From a trend perspective the commodification of post-partum materials such as placentas, cords and prints has expanded in recent years. Mommy Made Encapsulation, which can count other celebrity clients among its roster, offers such bespoke services as keepsakes and capsules. Cardi’s participation brings it further into popular culture.

In practical terms the keepsake can be seen as part memorial, part statement of continuity. The cord is no longer an after-birth medical waste but a transformed relic, coated in gold and shaped into a heart. It becomes a visual metaphor for love, bond, memory, permanence, things often associated with jewellery while also being deeply rooted in the physiological and emotional reality of pregnancy.

For Cardi’s audience the message is layered: this is a woman who celebrates her body, her children, her milestones with bold gestures but also with tenderness. In sharing the keepsake, she invites fans into a celebration of life and mothering that is unapologetically personal yet public. The gold pendant will live in the realm of her personal jewellery collection, but in the social-media realm it becomes a symbol of her motherhood era.

In the end the cord to gold transformation opens up questions about how we commemorate birth, how celebrities narrate their family lives, and how material objects play into identity construction. For Cardi B this keepsake stands as a tangible bridge between past, present and future. For her son it may be a legacy piece. For her fans it is another iconic moment in the story of Cardi B the woman, the mother, the cultural force.